Consumer behaviour questions and answers pdf

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consumer behaviour questions and answers pdf

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When it comes to converting consumers, the secret to more sales is as simple as understanding consumer behavior and learning what your buyer wants from your business. Businesses often have many customers buying their products — or at least too many to get to know each personally.

Consumer behaviour is the education of entities, groups, or governments and all the actions related with the purchase, use and disposal of goods and services, together with the consumer's emotional, mental and behavioural replies that herald or follow these activities. Question 1. What Is Consumer Behaviour? Answer : It is broadly the study of individuals, or organisations and the processes consumers use to search, select, use and dispose of products, services, experience, or ideas to satisfy needs and its impact on the consumer and society.


Question Papers Question Papers. Textbook Solutions. Important Solutions. Question Bank Solutions. Concept Notes.

So, Avinash decides to buy it. Aryan buys a ball so that he can play cricket. Tribal groups normally have different living styles than other people. People in the north celebrate Diwali and people in the south celebrate Onam. Different food items are popular in different parts of India. Kids, older people. Trapped working.

Examination Questions for Consumer Behaviour 20102011

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase , use and disposal of goods and services , and how the consumer 's emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the s as a distinct sub-discipline of marketing , but has become an interdisciplinary social science that blends elements from psychology , sociology , social anthropology , anthropology , ethnography , marketing and economics especially behavioural economics. The study of consumer behaviour formally investigates individual qualities such as demographics , personality lifestyles, and behavioural variables such as usage rates, usage occasion, loyalty , brand advocacy , and willingness to provide referrals , in an attempt to understand people's wants and consumption patterns. Also investigated are the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general brand-influencers , opinion leaders. Research has shown that consumer behaviour is difficult to predict, even for experts in the field; however, new research methods, such as ethnography , consumer neuroscience , and machine learning [1] are shedding new light on how consumers make decisions. In addition, customer relationship management CRM databases have become an asset for the analysis of customer behaviour. The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention , loyalty and other behavioural intentions such as the willingness to provide positive referrals, become brand advocates or engage in customer citizenship activities.

Consumer Behavior exam questions Essay

Draw the indifference curves for the following individuals preferences for two goods: hamburgers and beer. Al likes beer but hates hamburgers. He always prefers more beer no matter how many hamburgers he has. For Al, hamburgers are a bad. His indifference curves slope upward and to the right rather than downward and to the left.

This approach takes the difference of consumer behavior into account using segmentation. The model can apply to various PLD…. Factors influencing consumer buying behavior: There are four major factors which influence the consumer buying behavior they are: 1.

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Examination Questions for Consumer Behaviour 20102011

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